Designing stuff for a mobile website requires a well knit strategy. Users must be able to access your website on different gadgets without any snags. Therefore, I feel, it is the duty of the developer to study the requirements of the user.
While logging on to your mobile website, a user actually looks for features which will convey information in brief. Hence you must avoid long textual content about the organization and its legacy. Be specific on what all services you are offering. Do not beat around the bush; find out features which will make life simple for the users. For instance, if you are running an event management firm, then just provide the users with an electronic code which can be scanned on the day of the event. So, no more issues with passes or tickets for the particular event. Users can even have a quick glance at the schedule displayed on the website.
Avoid a design layout which is visually jarring and complicated. A simple design with fewer pages does the trick. Since you are dealing with the customers, you will know their likes and dislikes. So display the most popular items. For example, users will just want to buy a book or any other product on an online bookstore. Make arrangements so that they can straightaway land on the payment process after viewing a product. They have already browsed the reviews on a standard website.
Once you are on the verge of catering to your customers on a mobile website, make sure that you take care of your branding. It should not be hampered at all. The standard color combination, logo and other icons should be displayed in a manner so that the users can identify them. You prepare something unique riding on the latest technology, but fail to impress your customers; such a situation should not arise. Another important aspect is to give visual relief whenever you can. It helps the users to have a crystal clear browsing.
People dislike typing on their tiny keypads, especially on Smartphones. Therefore install numerous dropdowns, craft checklists and more to ease the task of the user. Ensure that he has less difficulty in conveying his requirements on the website.
You have designed a mobile website using the latest technology. Now you must check its performance on different devices using mobile emulators. It implies that you can witness the way in which content will appear on an iPad, iPhone or an Android device. You also get valuable suggestions to improve your designs on a Blackberry or any other Smartphone. There are other emulators as well to test the visibility of your website on other devices. Check out our portfolio to find some credible examples of the same.