Google has got a smarter way to give you “more complete picture of your interest” through Knowledge Graph. Now the information on a particular search will appear in boxes to the right of the main list of search results. Well in case you are searching with an ambiguous key word such as ‘Apple’ which could mean a fruit or the same time a popular brand name, a new window will appear asking you which entity you actually meant. As reported, to support a successful roll out of this Knowledge Graph tool, Google has created a huge database with over 500 million objects by now! As Google puts it “This is a critical first step towards building the next generation of search, which taps into the collective intelligence of the web and understands the world a bit more like people do.” Exciting indeed!
Well, with this stirring announcement of Google, our SEO team has started gazing over the drastic change in how the search results are delivered in the SERPs. As they say, this may not require the SEO strategies to be changed for the small businesses immediately; rather, it is something for which web masters now must make sure that they are using the best practices to make essential information perfectly indexed and fetched by the search crawlers. This is essential as the Knowledge Graph enables users to search for things, people and places that Google knows about.
The Google Knowledge Graph summarizes information about a particular topic and shows it on the screen for which our SEO experts are now planning to make web content more precise and specific. So, let’s see how Google rolls out its strategy, meanwhile let’s have a brainstorming session over the topic.