Global social media populace is now contributing to more than ‘Like’ and Dislike’. Recent trends reveal that a huge chunk of online business is coming from Social media. Entrepreneurs reaping huge profits through online portals have realized the huge potential of the social networking sites as a global market. Social Media thrives on personal recommendations. This characteristic is being harnessed strategically by companies from various industries. ‘Social Commerce’ has emerged as an enhancement of Ecommerce. Online portals are now more sociable than they were even a few years back. The reason is the wide connectivity of these sites. Facebook alone with a staggering figure of 955 million users has been the centre of a vibrant business activity worldwide.
As a business owner, you can touch the social chord of your customer by displaying those products which have been recommended by their friends. The personal connect here is more than getting 100 likes and comments. Customers are automatically motivated to grab a lot more info of the particular brand or product which might eventually lead to buying the item. Top international brands are exploiting this phenomenon but there is still a long way to go. The interest level in the minds of the customers is also growing. They expect a brand to be more than just a seller. A discerning buyer is always hooked on to Facebook or other social forums to browse through the reviews of products. It is just the beginning. In a few years time, viral marketing will be a huge determinant for the survival of a product. You can enhance your relationship with the customer by learning about his taste though his social media activity. This information can be used to build exclusive products for him. It is now very easy to implement this feature on your website and pages and groups on social media.
The most popular trend in Ecommerce is buying gifts online. This activity has been accelerated with the most essential ingredients of social commerce. Niche apps on mobile phones enable the customers to buy products on social media without even visiting the website of the brand. There are many positives coming out of this nee found trade mechanism. The huge cost of print, outdoor and audio visual advertising can be curbed as a social media presence can assure you of the maximum visibility of your product.