Visuals have always complemented well researched website content. Its contribution in marketing till recently had not been fully utilized. However a gradual change in the psyche of the global customer has unearthed the importance of visuals. You browse through any creative website and you will get to see the dominance of relevant images strewn together. Pictures and graphics connect better than words. The purpose of a particular product is conveyed to a potential customer instantly through images.
Voluminous textual content of the same product will not be able to create a big impact if it is devoid of convincing visuals. There is no time to delve deeper into so much of content. Brainstorming sessions at workstations also float a rough sketch or a graphic image across the table. Thus an image can trigger the thought process. The idea of visual content is getting reflected on social media with a bang!
Users hooked on to Pinterest are actually sharing their ideas globally through vibrant images. Many web portals are following suit. Earlier blogs were all about wielding ‘powerful text’. Now at Tumblr your blog posts thrive on aesthetically placed images and not on text alone. Even the social media giant Facebook offers you Timeline with more clear images and sleek layout. So whether you are launching a new product or re-garnishing an existing one in the market, you are sure to reap a rich harvest harnessing these visually rich platforms.
We are trying to focus on some basic business instances where Visual Content has played a significant role.
Real Pictures Connect Well
Earlier notifying your users about new product launches meant sending of newsletters to a huge database. Now the task gets minimized as a result of the use of real pictures. If you are bringing out an innovative technology, the best way to connect with your users will be to post pictures of the techies who were behind this particular development. Positive feedback will be flowing instantly. Give a catchy caption and present the visual package in an aesthetic manner. The use of generic images or abstract pictures to promote your exotic inventory is now a passe.
Floating a fresh product is like bringing up a new born child. Its survival in this fierce competition depends on its recall value. It should be able to captivate the potential customer’s attention with some unique element. Now a well designed graphics or a picture will prove to be a strong weapon in the survival of the product in the minds of the customers over a period of time. Our new portal www.hiremobileappsdevelopers.com clearly reflects the gamut of services with a smart visual of an iPad and a Mobile phone, the latter image being used throughout the website.