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Yahoo Axis – A Visually Enhanced Browser

Axis Search Browser, the brain child of Yahoo took birth yesterday in apple’s App Store; some feel prematurely, while some are truly amazed with its whole new search concept. Unlike traditional search utilities Yahoo Axis is taking users directly to the pages they are searching for.

To be precise, instead of the links here you will get a panoramic view of the film-strip like thumbnails that can be scrolled, tapped and swiped to explore the search results without moving out of the page. This new mobile web browser app has specifically been crafted for the iPhone and iPad and as an add-on for desktop browsers.

So, now it seems all the major search engines are reevaluating their search formats to make it easier and simpler for users. Few days back we saw how Google Knowledge Graph improved user experience providing instant information to the search page itself. Now comparing both the services you might feel Google search advancement is way better than Yahoo Axis as there you get so much information to the search page itself that often it is not even required to click through the links.

Besides, Yahoo Axis privileges Yahoo’s own services so much to the browsing app that the users, who are not much interested to these applications may find it frustrating. In fact, the similar issue made Google+ to lose it momentum. However, the good thing is you won’t find any ads next to your Axis search results as of now.

Even though Microsoft’s Bing is the default search provider on Axis, it is available for Internet Explorer, Firefox, Chrome and Safari as well. The best part is its cross device synchronization, which means you can continue reading and browsing to other devices just by tapping the ‘Continue on other devices’ button.

Even more, you can make a personalized search by logging in to Axis the same way you do in Google. So, let’s download the app and see how less we need to tap around while making a search with Axis!

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