Google Places, one of the most extensively used features is now being replaced by Google Plus Local. This step aims to provide millions of users a fascinating experience of local search within its social networking site. Hence now a search hit with the words ‘restaurants in San Francisco’ will churn out more than just the names of restaurants in an arbitrary manner.
Hundreds of reviews and snaps from friends in your Circles help you to get the coziest eating address in the city. Thus you get a lot of recommendations on Search. This feature is now more focused and specific on what a user looks out for on a social media platform.
The new phenomenon also harnesses information from Zagat, a major restaurant reviewer. It was acquired by Google in the latter half of 2011. Users get an array of reviews of dining outlets from Zagat. They can even take the help of a scoring system, which enables them to make the right decisions on various aspects of the quality of food, hospitality, the tariff rates and much more.
Apart from this, users also get an opportunity to review a place or a dish and share with their friends and members of family. Well, not just drab reviews they will be accompanied with photos of the place, the delicacy, a shopping address and more.
Now this great feature will allow companies to gain more than just a good amount of revenue! Since every bit of a user’s experience now gets disseminated through Google+, companies will leave no stone unturned to enhance their quality of service.
This feature is indeed an extension of the Google Knowledge Graph, launched almost a fortnight back. Hence ‘search’ is now almost at your doorstep. In a way, the virtual world is about to embrace reality.